Special Olympics
They have a YouTube, Twitter Wordpress and Facebook accounts. All of the accounts are used effectively to help communicate the message of the Special Olympics and provide an outlet for ambassadors to promote the cause. It is also used to spread different stories about Special Olympics athletes, volunteers and families from across the globe.
Greenwood School District
The school district does not use any social media on their web page or has any social media link that I could find. Social media could be used to effectively communicate with parents and the community what is happening or if there are any early school closings.
Target
Target has many different social media accounts. YouTube is used to share the commercials the company has produces. Target has a regular Facebook page along with a Target Baby page. Most of the questions are targeted towards encouraging users to interact, with relatively few product placements. There are also multiple Twitter accounts, from a regular account to a corporate and daily deals twitter pages. Depending on the account, the tweets are either advertising deals or driving a conversation between them and the customer. The Twitter account seems to be a real conversation between Target and customers compared to the Facebook account. On the other hand, the Target Baby Facebook page is a conversation between new parents and Target.
www.isthmus.com
The Isthmus has Facebook, Twitter and a Flicker account. Flicker allows readers to submit their own photos from events for other Isthmus readers to see and comment on. Facebook and Twitter are used in a more traditional news media manner and to interact with readers, posting stories for readers to react to.
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